CREATIVE DEPARTMENT MODUS OPERANDI

MO 2.0 - FOR URGENT CLIENT

PROCESS SUMMARY

START
#1 TO #3
#3B TO #12
JOURNEY WITH KNK STARTS
CLIENT PREP STAGE
EXECUTION STAGE
START
#1
#2
#3
#3B
#3C
#4
#5
#6
#7
#8
#9
#10
#11
#12
1 DAY
2 DAYS
1-2 DAYS
1-2 DAYS
1-2 DAYS
4-5 DAYS
CLOSE DEAL DENGAN CLIENT
CLIENT PAY
FINAL TX DATE SET
CLIENT SUBMIT REQUIREMENT FORM
NEW SCRIPT QUE
SCRIPT WRITTEN
SCRIPT REVIEW
SCRIPT APPROVED
PRE PROD
SHOOTING
EDITING
VIDEO REVIEW
CONTENT POSTING
IDEATION
LP COPYWRITING START
REQUIEREMENT SENT TO CLIENT
LP DESIGN START
SET HOST/CELEBRITY

STARTS

PIC
SALES/CRM/MEDIA STRATEGIST
TINDAKAN #1
CLOSED DEAL DENGAN CLIENT
TINDAKAN #2
SALES/CRM/MEDIA STRATEGIST PERLU TERUS DAPATKAN IDEATION/ EXPECTATION CLIENT UNTUK VIDEO YANG AKAN DI BUAT
TINDAKAN #3
SALES/CRM/ MEDIA STRATEGIST DAH DECIDE DENGAN CLIENT SIAPA HOST/SELEBRITI TERLIBAT. SENARAIKAN SEKURANG-KURANGNYA 2 HOST/SELEBRITI SEBAGAI PILIHAN UTAMA DAN PILIHAN KE DUA SEKIRANYA PILIHAN PERTAMA TIDAK AVAILABLE UNTUK SHOOTING DALAM MASA TERDEKAT.
TINDAKAN #4
SALES/CRM/MEDIA STRATEGIST SENT REQUIREMENT KE CLIENT

#1

PIC
FINANCE, SALES/CRM/MEDIA STRATEGIST
TINDAKAN #1 - CLIENT
CLIENT BUAT BAYARAN
TINDAKAN #2 - FINANCE
FINANCE MAKLUMKAN KEPADA SALES/CRM/MEDIA STRATEGIST YANG CLIENT DAH BUAT PEMBAYARAN
TINDAKAN #3 - CRM
CRM UPDATE PAKEJ YANG CLIENT AMBIL DI MONDAY
TINDAKAN #5 - SALES/CRM/MEDIA STRATEGIST & OPERATION
SALES/CRM/MEDIA STRATEGIST PERLU KEJAR CLIENT UNTUK DAPATKAN REQUIREMENT

#2A

PIC
CREATIVE DIRECTOR + SALES/CRM/MEDIA STRATEGIST
TINDAKAN
SET TX DATE

#2B

PIC
CREATIVE DIRECTOR + CONTENT DIRECTOR
TINDAKAN #1
CREATIVE DIRECTOR SET TARIKH SUBMISSION SCRIPT TO CLIENT
TINDAKAN #2
CREATIVE DIRECTOR SET TARIKH SHOOTING
TINDAKAN #3
CREATIVE DIRECTOR SET VIDEO SUBMISSION DATE TO CLIENT

#3

PIC
SALES/CRM/MEDIA STRATEGIST
TINDAKAN
CLIENT SUBMIT REQUIREMENT FORM

#3A

PIC
PRODUCTION MANAGER
TINDAKAN #1
UPDATE DETAIL SKRIP DI MONDAY
TINDAKAN #2
UPDATE DETAIL UNTUK EDITING DI MONDAY

#3B

PIC
DIGITAL MARKETING MANAGER
TINDAKAN #1 (JIKA ADA LANDING PAGE)
MENYEDIAKAN COPYWRITING FOR LANDING PAGE
TINDAKAN #2 (JIKA ADA LANDING PAGE)
DAPATKAN APPROVAL COPYWRITING LANDING PAGE DARIPADA PUAN SAKINAH
TINDAKAN #3 (JIKA ADA LANDING PAGE)
SUBMIT NEW REQUEST FOR LANDING PAGE

#3C

PIC
HEAD OF GRAPHIC & WEB
TINDAKAN #1 (JIKA ADA LANDING PAGE)
LANDING PAGE DIMASUKKAN DALAM QUE

#4

PIC
SALES/CRM/MEDIA STRATEGIST & CREATIVE DIRECTOR
TINDAKAN
SALES/CRM/MEDIA STRATEGIST REQUEST FOR NEW SCRIPT FROM CREATIVE DEPARTMENT

SALES/CRM/MEDIA STRATEGIST MAKLUM INFO BERIKUT KEPADA CREATIVE DEPARTMENT KETIKA REQUEST SCRIPT:

1-NAMA CLIENT

2-NAMA KEMPEN

3-OBJEKTIF KEMPEN

4-JENIS SKRIP/VIDEO

5-HOST

6-SUBMISSION DEADLINE

7-LAIN-LAIN DETAILS YANG DIFIKIRKAN PERLU

#5

PIC
CONTENT DIRECTOR
TINDAKAN
SCRIPT MASUK QUE DAN MULA DITULIS

#6

PIC
SALES/CRM/MEDIA STRATEGIST
TINDAKAN
SKRIP DI SUBMIT PADA CLIENT UNTUK REVIEW

#7

PIC
SALES/CRM/MEDIA STRATEGIST
TINDAKAN
SCRIPT APPROVED BY CLIENT

#8

PIC
CONTENT DIRECTOR & PRODUCTION MANAGER
TINDAKAN
PRE-PRODUCTION STARTS

1-TALENT SELECTION

2-LOCATION SELECTION

3-PROPS PREPARATION

#9

PIC
CONTENT DIRECTOR & PRODUCTION MANAGER
TINDAKAN
SHOOTING

#10

PIC
CONTENT DIRECTOR & CHIEF EDITOR
TINDAKAN
EDITING
VIDEO JENIS REVIEW & STORY (ONLINE & TVC)
EDITOR AZMI, BASMEI, TEHA
EDITING & SUBMISSION TO CLIENT 5 HARI
INTERNAL SUBMISSION 3 HARI
PENAMPAN ADJUSTMENT SELEPAS INTERNAL APPROVAL 1 HARI
VIDEO JENIS REVIEW & STORY (ONLINE SAHAJA)
EDITOR AZMI, BASMEI, TEHA
EDITING & SUBMISSION TO CLIENT 4 HARI
INTERNAL SUBMISSION 2 HARI
PENAMPAN ADJUSTMENT SELEPAS INTERNAL APPROVAL 1 HARI

#11

PIC
SALES, CONTENT DIRECTOR & CRM/MEDIA STRATEGIST
TINDAKAN
VIDEO REVIEW

#12

PIC
SALES/CRM/MEDIA STRATEGIST + CONTENT DIRECTOR + DIGITAL MARKETING MANAGER
TINDAKAN
CONTENT POSTING